Dr. Theron Moodley leverages years of experience in Obstetrics and Gynecology as an empathetic medical physician. He's currently a faculty member for the Department of Obstetrics and Gynecology, School of Clinical Medicine, and College of Health Sciences at the University of KwaZulu Natal, located in Durban, South Africa.
Theron Moodley helps move challenging and large-scale initiatives forward with tactical thinking and an influential, innovative, and authentic leadership style. At the core of his vision, he aims to promote health via changes in medical research, education, and patient care and improve patient quality across the community and organizations.
Dr. Theron Moodley takes pride in his research to eliminate pediatric HIV infections while using consensus, relationship, and strategic partnerships building skills. This article will focus on a carefully constructed marketing approach Theron Moodley uses to achieve his goals in the most sustainable way.
Theron Moodley Uses Ethical/Smart Marketing to attract desirable Patients
According to Theron Moodley, Women's Health providers, in most cases, have been experiencing an increase in competition due to practice and consolidation mergers. Also, the providers face issues in reimbursement drops. Due to the higher deductibles era, their patient procedures and visits are also down. He also points out that some providers are even increasingly utilizing cash-pay services.
Some providers are transitioning away from obstetric care in other cases involving high malpractice insurance costs. As such, Dr. Theron Moodley shares a concern for many OB/GYN practices underperforming due to ineffective promotional messaging.
To cope with such issues, Theron Moodley employs smart, ethical OB/GYN marketing for achieving results. He does so while facing the dynamic environment within Women's Health practice.
Using Online and Website Marketing
Dr. Theron Moodley is also well versed in the use of online and website marketing with effectiveness and efficiency. He ensures top results with the following activities:
Print collateral marketing includes brochures, fact sheets, niche topic brochures, flyers, and doctor bio sheets.
Advertising via Radio
Advertising via Print including Newspapers, Magazines, and other publications
Advertising via TV
Physician liaison training
PR (Public Relations)
Office staff marketing training
Theron Moodley Uses Strategic Marketing/Advertising to Overcome Practice Challenges
As a professional obstetrician and gynecologist, Dr. Theron Moodley is always ready to change his practice.
He advises aspiring physicians to start with a comprehensive analysis alongside evaluation of their practice. It can help determine its goals, strengths, challenges, opportunities, and other details involved in its marketing success. In doing so, you'll be able to achieve your unique goals by developing and implementing a strategic plan in line with your OB/GYN marketing and advertising needs.
While tracking marketing results and following the data closely, Theron Moodley follows the strategic approach to the fullest. Throughout his career, the strategic mindset has helped Dr. Theron Moodley communicate with the audiences effectively, appeal to patients with better insurance, attract more patients, and strengthen referral relationships.
Dr. Theron Moodley Stands Out by Taking Effective Actions
Theron Moodley knows the importance of distinguishing between his reputation and brand. Moreover, he does so in a way that makes him stand out, overcome the competition, and thrive by inspiring professional and patient referrals and building trust. In his experience, reaching women in the workplace has become necessary.
He encourages newbie physicians to use direct marketing to raise their visibility ethically. You can also do that by extending your presence in the medical community via practice representatives.
Dr. Theron Moodley vehemently advocates for an individualized and effective OB/GYN marketing and advertising plan that works fine for your situation. It does not matter whether you wish to overcome marketplace disadvantages, win more doctor referrals, differentiate yourself from the competition, transition to other areas, or get more patients to call you.
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